Before Market Entry: Protecting Your Brand & Preparing for the U.S.
Are you prepared to enter the U.S. market? And how do you scale and maintain your market position after entry? Join us when we conduct two separate webinars with focus on brand protection in the U.S. with guest speakers from the U.S.
- Fra
- 1. October 2025 - 13:00
- Til
- 1. October 2025 - 14:00
- Sted
- Online
- Tilmelding
- Nederst på siden
We are very excited to have our speaker of the day, U.S. lawyer of law firm Rothwell Figg in Washington D.C., Davide Schiavetti with us in Copenhagen for an interview of how to prepare for market entry in the U.S.
Topics will include:
Welcome & introduction by DM&T:
Why the U.S. is attractive but complex for fashion.
U.S. trademark & design protection:
How it differs from the EU; “intent-to-use” applications; design patents, copyright, and trade dress.
Webshops & domain names:
Choosing and protecting domains (.com vs. local)
Consumer law & online sales:
Return/refund requirements, consumer data requirements.
Marketing & advertising rules:
FTC guidelines, influencer partnerships, “Made in USA” claims, use of product descriptions and lifestyle images.
Commercial contracts:
Key IP clauses in licensing, agency, and distributor agreements.
Q&A
More detailed content will be provided later.
Price
The webinar is free and only for members of DM&T.
