Alice McInerney is Europe Business Development Director for JD.com's fashion and luxury channels.
She arrived in Beijing in 2008 to work at the Olympics for the BBC. In her subsequent 8 years in China her career began in fashion journalism as fashion editor of Time Out magazine, alongside freelancing for global publications including Wallpaper*, Nowness and Style.com. Across print and video she has interviewed some of the industry’s titans including Diane von Furstenberg, Roland Mouret, Stella McCartney, Jeremy Scott and Victoria Beckham.
worked closely to promote British fashion in China through events including London Fashion Week.
She returned to Europe in May 2017 to begin her role at JD.com with a clear focus to recruit the most influential fashion brands and to help businesses fully understand the vast potential of the Chinese market offered by JD.com.